The pivot in sales
SELLING TO THE BUYER WHO IS COMPARING YOUR USED CAR OPTIONS TO A NEW CHINESE BRAND There is a new dynamic playing out on franchised dealership floors across South Africa, […]
Understanding client behaviour is crucial
Watch a customer walk through the sliding glass doors of a dealership, and you can often spot the exact moment their guard goes up. Their body language shifts. They might […]
Finding and building cadence in your team
Walk onto almost any dealership floor in the final days of the month, and you can practically feel the hum of anxiety. It can often be a frantic, adrenaline-fueled scramble […]
Past experience ≠ future sales success
There is a dangerous comfort in hiring a CV that reads “five years on a showroom floor.” For decades, the South African motor industry has operated on a simple, unquestioned […]
An empty seat for a week
“Did I hire talent, or did I just fill a chair?” The dust has finally settled in January. The “New Year, New Energy” buzz is quieting down, the balloons from […]
The Human Engine
Why the most important part of your dealership needs a break If you walk onto a showroom floor in mid-December, you can feel the frequency. It is a specific kind […]
The high cost of the “Revolving Door”
Why it’s time to stop recycling sales talent There is a familiar, frustrating cycle that plays out in dealerships across South Africa. A sales executive leaves, and the panic to […]
Adapting to change
WHAT PSYCHOLOGY AND TECH ARE TELLING US ABOUT THE FUTURE OF CAR SALES The motor industry isn’t just undergoing a tech revolution; it’s experiencing a psychological one. From touchscreen showrooms […]
Customer service has evolved
A few decades ago, good customer service in the motor trade meant remembering a client’s name, offering a decent cup of coffee (or a branded bottle of filtered water), and […]
From vision to victory
It’s not always easy to take the next step In any dealership, it’s easy to get caught up in the daily grind—month-end targets, stock arrivals, lead follow-ups, service queues, customer […]
Craig Absalom
EXECUTIVE & DEALER PRINCIPAL POSITIONS
Craig Absalom has a graduate diploma in Marketing Management and over 27 years in the motor industry.
He has been in a senior management position for the last 17 years which included the role of DP as well as fulfilling roles of director of Independent Motor Distributors, Truck & Commercial Director on the Key Motor Group board and whilst with the Fury Motor Group he fulfilled group roles involving developing a group used-vehicle strategy, driving their social media strategy and, in conjunction with Industrial Psychologist Rodney Boyd, helped structure the HR department by implementing standards and policies.
Heading up the team at Transformd, his vision will not only greatly benefit the industry - but your dealership team too!
Glenda Absalom
HEAD OF ADMIN RECRUITMENT
Glenda Absalom has a diploma in Financial Management and over 25 years in the motor industry. She has fulfilled the roles of switchboard operator, creditors clerk, debtors clerk, warranty clerk and has an extensive understanding of workshop and parts with her most recent 15 years seeing her hold the crucial position of financial manager.
Glenda has developed a sixth-sense when selecting the right person for the job and she brings this intuition and experience to our team and yours.