Why so many new sales hires fail—and what we’re doing differently If you’ve worked in a dealership for more than five minutes, you’ve probably seen it: a new hire arrives […]

What modern dealerships need from new hires Let’s be honest—if you’ve ever heard someone say, “Back in my day, we closed a deal with a handshake and a smile,” chances […]

Why character beats experience in the motor industry For decades, the motor industry has hired on one main principle: experience. If someone had spent time on a showroom floor—or “knew […]

Building a career with The Cadet A career in automotive sales has the potential to go far beyond the showroom floor. For those who have the grit, discipline, and commitment […]

The automotive industry has been undergoing a seismic shift. New technologies, changing consumer expectations, and increasing regulatory requirements are transforming how vehicles are designed, sold, and serviced. As cars become […]

In our industry, sales and service success is no longer just about charisma and quick thinking; it’s about skill, professionalism, and adaptability. With the motor industry evolving rapidly to meet […]

In our previous blog, we explored the foundations of the psychology of sales—focusing on first impressions, active listening, choice management, and the power of social proof. In this second part […]

Sales, especially in the motor industry, is not just about offering the right product; it’s about understanding the customer’s mind. Behind every purchase decision lies a complex set of psychological […]

As the motor industry evolves to meet the demands of a changing world, diversity and inclusion (D&I) are no longer just buzzwords—they are essential strategies for driving innovation, strengthening teams, […]

In our industry, staying competitive on all fronts means staying ahead of the curve in knowledge and skills. Creating a culture of continuous learning and development is not just a […]